A focused e-commerce relaunch for drink5star.com — $2–4k / mo ad spend on Meta + TikTok, plus $1,200 / mo management (billed separately). SEO/AEO and Amazon listing support included in the fee.
Athlete Instagram content is ad inventory — not just organic. Reissue Reels into performance creative.
Phase 1 paid media runs on two rails. No budget scatter across Amazon Ads, Google, or YouTube yet.
Media budget only. Management is a separate $1,200 line — fee never reduces ad dollars.
Scale only winners. After proof: higher spend, Amazon Ads, deeper SEO, FBA path.
~$3,000 / month ad spend
+ $1,200 management (separate) · ~$4,200 combined · 90-day media $6–12k
Meta + TikTok setup & optimization · Creative reissue (IG → ads) · SEO/AEO on drink5star.com · Amazon listing support (non–Prime Warehouse) · Monthly reporting
| Channel | Role | Funding |
|---|---|---|
| Meta (IG/FB) | Prospect + retarget → site | 50–60% media |
| TikTok | Discovery · In-Feed / Shop | 40–50% media |
| IG organic | Creative flywheel | Management |
| Site / Email / SMS | Convert + Subscribe | Management |
| SEO / AEO | Search + AI answers | In fee |
| Amazon listing | Polish storefront | In fee · ads later |
After ~14 days, reallocate to the winning rail. No third paid channel in Phase 1.
Athlete Reels → ads: hook, chips, offer card. Prospecting + retargeting to multipack.
Bag dump, taste test, recovery, flavor rank. Pixel + Shop when ready.
Amazon Ads · Google · YouTube · OOH · big influencers · FBA project
$3,200 combined · learning minimums
~$4,200 combined · best launch point
$5,200 combined · more creative variants
~$25–40 spent + 0 purchases → kill
CPA > 1.5–2× target after real clicks → kill
Learning CPA ~$18–28 · Scale ≤ $15–20
Refine with COGS + shipping
Frame as a 6–8 week relaunch — not permanent discounting.
Tracking live · 5–8 Meta + 4–6 TikTok ads · offer + PDP · soft spend · SEO/Amazon baseline
Success: purchases on ≥1 rail · 1–2 creatives under target · Day 14 reallocate
Double down on winners · monthly creative refresh · one offer test · listing upgrades
Success: clear winning rail + angles
Scale proven assets only · S&S post-purchase · Phase 2 proposal
Success: repeatable CPA ~$25–28 or fix product/offer first
$5k+ / mo ad spend when CPA holds
After listing is strong
More pages & AEO clusters
Seeding · Prime path (separate)
COGS · shipping · Amazon fees · inventory headroom · TikTok Shop readiness
Ad Astra Marketing · tothestars.marketing
5 STAR Electrolytes · Relaunch Proposal · July 2026